Anita's Haven

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The Little Blue Book for Authors 101 Clues How to Get More Out of Facebook by G.Hausmann – my review

on 11/02/2018

There is never anything little about Gisela’s books. I’ve read plenty, and the occasional faults in my writing career are due to not following her advice, and some others.

Writing anything is never easy and you can verify that with any high school student out there, not to mention writers. Marketing what you write can either depress you with its abundance of traps, turn you into a proper merchant who eventually disregards art in favour of money, or you can thrust yourself into the battle with a little bit of help from the able book promoters (not any, but able, pls notice the difference) and some timely tips from marketing specialists such as Gisela Hausmann. My simile to battle is inspired by the book Hausmann quotes in her first chapter – The Art of War. I have to admit I often feel like an untrained soldier in the marketing battlefield, so I consider books such as this one good training. “…ask yourself if you can even become a player?” Hausmann says. So… see what I mean?

Now I have to say I like things explained to me as if I were a six-year-old, so this piece of advice was a wake up call:

“Don’t post anything on Facebook you would not post on a billboard next to the busiest highway in your hometown.”

The Mark Cuban video was another, slightly scary one. By tip 25 I was making notes on what I had to do about my own social media presence, and fast. What further complicated things is this:

“Though it is your business if and how you use your personal profile page, you can comment in Facebook network groups only with your personal profile page.”

I had always known this book would add more work to my to-do list, but at least now I am not wandering around in fog any more. The advice about potential employers, as scary as it may seem, is truer than we’d like to think, which adds importance to this book – it is not only for authors, but all entrepreneurs who plan their media presence.

“To succeed in this cut-throat business, you need to own your writing, your research, your knowledge, your “everything”!”

I’m in for a lot of work. Better start!

Book link

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